National Doughnut Day - Let's celebrate this great day. The large industry behind this awesome popular event is Krispy Kreme. Many people like dougnut like childre, police officers, and me of course.
National Doughnut Day was established in 1938 by The Salvation Army to raise funds for people in need during the depression, and is observed every year on the first Friday in June.
Sold as paczki, beignets, berliners, holes and more, doughnuts by any other name are just as sweet. The fried dough is also quite lucrative, forming about $700-million industry in the U.S.
Doughnuts make up some 7.4% of bakery sales, according to the Perishables Group Inc. And they’re only becoming more popular.
Restaurants like Umamicatessen in downtown LA are serving foie gras-stuffed doughnuts. Other upscale doughnuts have steadily emerged on eatery menus around the country. Some brave analysts even dare suggest that the doughnut may surpass the cupcake as the next culinary craze.
For each week, the average store brings in $757 from doughnut sales – a 5.1% increase in 2011 from the previous year. From 2006 to 2010, they’ve increased about 5% overall.
That’s partly because doughnuts – specifically the yeast used to make them – are getting more expensive. Sales also tend to spike during holidays such as Mardi Gras.
Same-store sales at Krispy Kreme Doughnuts Inc. rose 2.1% in the first quarter ended April 29 – the 14th consecutive quarterly increase. Overall revenue was up 3.7% to $108.5 million.
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., Krispy Kreme is proud of its fundraising program, which for decades has helped nonprofit organizations raise millions of dollars in needed funds.
Krispy Kreme can be found in approximately 690 locations around the world and approximately 10,000 grocery, convenience and mass merchant stores in the U.S.
The company will celebrate its 75th birthday in July. Among its initiatives for staying fresh: branching into more remote markets by building smaller factory stores with full doughnut-making capabilities.
Competitor Dunkin’ Brands recently opened its only Dunkin’ Donuts store in California in Camp Pendleton. In its first quarter, which ended March 31, same-store sales at the coffee-and-doughnut cafes soared 7.2%.
Doughnut stores will become a $11.6 billion industry in 2012 by selling drinks like coffee and other products, according to research group IBISWorld. By 2017, analysts expect revenue to grow to $13.9 billion as major chains cannibalize smaller independent doughnut stores.
Such shops are also boosting revenue, which is expected to jump 8.2% this year alone, by offering smaller doughnuts with fewer calories and less fat to appeal to health-conscious consumers, great for health then. Get your free doughnut now, don’t miss it.
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