Snow White and the Huntsman - which starring by Kristen Stewart, Chris Hemsworth and Charlize Theron, takes the opposite tack of this year's earlier adaptation of the Grimm fairy tale, "Mirror Mirror." That film's bubbly fun has been traded for a spooky shroud of dread, and the resulting film is polarizing critics. Many reviewers praise the film's special effects and production design, but a significant portion also find the narrative uneven and overstuffed.
There is some sense of relief around Universal Pictures and even Hollywood this afternoon as Snow White And The Huntsman is starting to show promise at the domestic box office. Our calculations on Friday’s opening looks like about $17M to $19M, and the three-day weekend will rocket up as $48M to $52M. It now looks as if Snow White can break the post-Avengers early summer slump which has claimed 5 straight major studio releases so far. “Given the way the tracking has been, it was very difficult to project the scope of any opening for any film in the marketplace this season: good, bad, or indifferent,” a Uni exec just told me.
Universal had done an excellent job in lowering expectations for its big early summer tentpole. Tracking for weeks now had been underperforming and the studio kept telling everybody it expected only a $38M-$42M domestic opening weekend. That result would have been devastating on the heels of last month’s very disappointing domestic performance of Universal’s Battleship. Certainly Snow White And The Hunstman‘s midnight screenings in 1,092 theaters bear that out: they grossed a promising $1.383M. That’s a far better per-screen average for the non-3D/non-sequel movie than last weekend’s slow-to-start Men In Black 3 which took in $1.550M midnights from 2,232 theaters even with the 3D premium and sequel marketing advantage. (wow nice scores)
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